Case Studies

Real product challenges, measurable impact, and lessons learned. Each case study showcases how I approach problems, collaborate with teams, and drive results.

fAIshion.AI

Building Trust in AI Try-On Experiences

fAIshion Inc.July 2025 - October 2025

Led the development of an AI-powered virtual try-on platform, focusing on building user trust through transparency, accuracy indicators, and educational features. Delivered MVP in 11 weeks with +18% conversion improvement.

Key Impact:

+18%

Conversion Rate

+25%

User Engagement

4.2/5

Trust Score

11 weeks

MVP Delivery

AI/MLTrust & TransparencyE-commerceGenerative AI
Product Manager (Technical)Read Full Case Study

Ironfish

Rebuilding Digital Authority Through Technical SEO

WP CreativeApril 2023 - August 2023

Diagnosed and fixed critical technical SEO issues blocking a real estate investment firm from ranking. Achieved +100% organic traffic growth by addressing site architecture, page speed, and content strategy.

Key Impact:

+100%

Organic Traffic

-64%

Page Load Time

+127%

Indexed Pages

+85%

Keyword Rankings

SEOTechnical InfrastructureReal EstateGrowth
Product ManagerRead Full Case Study

Flare HR

Restoring Marketing Velocity Through Technical Excellence

WP CreativeSeptember 2022 - February 2023

Transformed a broken marketing website into a high-performing conversion engine. Achieved +619% traffic growth and +617% conversions by fixing technical issues, streamlining workflows, and implementing data-driven optimization.

Key Impact:

+619%

Traffic Growth

+617%

Conversion Rate

-86%

Campaign Setup Time

3x

Marketing Velocity

Marketing OpsAutomationHR TechConversion Optimization
Product ManagerRead Full Case Study

Lawyerly

Engineering Reliability for Legal News Platform

WP CreativeMarch 2023 - July 2023

Transformed an unreliable legal news platform into a robust, high-performance system. Achieved +109% organic traffic growth by fixing downtime issues, improving page speed, and implementing proper monitoring.

Key Impact:

99.8%

Uptime

+109%

Organic Traffic

-58%

Page Load Time

100%

Publishing Confidence

ReliabilityPerformanceNews PlatformInfrastructure
Product ManagerRead Full Case Study

RTO Works

Redesigning for Trust and Speed

WP CreativeNovember 2022 - March 2023

Redesigned RTO Works' website to build trust and improve conversion rates. Achieved +27.9% increase in phone inquiries through modern design, social proof, and streamlined user experience.

Key Impact:

+27.9%

Phone Inquiries

-35%

Bounce Rate

+42%

Form Submissions

+56%

Mobile Traffic

UX/UIConversion OptimizationProfessional ServicesLead Generation
Product ManagerRead Full Case Study

Tile Factory Outlet

Turning Reliability into Revenue

WP CreativeJanuary 2023 - May 2023

Transformed an unreliable e-commerce site into a high-performing sales engine. Achieved +28.2% traffic growth and +75% quote requests by fixing technical issues and optimizing conversion paths.

Key Impact:

+28.2%

Organic Traffic

+75%

Quote Requests

-42%

Cart Abandonment

+89%

Mobile Conversions

E-commerceReliabilityConversion RateRetail
Product ManagerRead Full Case Study