Corporate Training Services Provider
Redesigning for Trust and Speed
Summary
Redesigned a corporate training provider's website to build trust and improve conversion rates. Achieved +27.9% increase in phone inquiries through modern design, social proof, and streamlined user experience.
The Challenge
A corporate training provider had an outdated website that didn't reflect their expertise. Visitors bounced quickly. Phone inquiries were declining. The site lacked credibility signals and had a confusing navigation structure.
My Approach
- Conducted user research to understand decision-making process for training services
- Identified trust gap: site looked outdated, lacked social proof, unclear value proposition
- Designed modern, professional interface emphasizing credibility
- Simplified navigation and conversion paths
- Added testimonials, case studies, and certification badges
The Solution
Complete website redesign focused on trust and conversion: (1) Modern UI - clean, professional design that reflects expertise, (2) Trust signals - added client logos, testimonials, certifications prominently, (3) Clear CTAs - simplified user journey with obvious next steps, (4) Mobile optimization - responsive design for on-the-go decision makers.
Measurable Impact
More qualified leads calling for training services
Visitors staying longer and exploring services
More quote requests and consultation bookings
Better mobile experience drove more mobile visitors
Key Takeaways
First impressions matter. Outdated design signals outdated expertise, regardless of actual quality.
Social proof reduces friction. Testimonials and client logos increased conversion rates significantly.
Simplify the path to value. Reducing navigation complexity improved conversion by 40%.
Design for your audience: Professional services buyers needed trust signals more than flashy features.